Computer Analysis of Ukrainian and Russian Parliamentary Political Parties Communicative Activity

Abstract

Comparative analysis of Ukrainian and Russian Parliamentary Political Parties Communicative Activity is conducted in the paper. Emotionality and negativity indicators are interpreted. Computer analysis is used for the indicators calculation. News items from official sites of the parties are studied (“Servant of the People”, “Opposition Platform for Life”, “Bat’kivschyna”, “Eurosolidarity”, “United Russia”, “KPRF”, “LDPR”, “A Just Russia”). Is was discovered, that Ukrainian political parties demonstrates higher average indicators of emotionality (18,7%) and negativity (29,7%), that Russian ones (14,5% and 16% respectively). It was concluded, that the results point out to the differences between the political systems: a competitive one (Ukraine) and a controlled one (Russia). As far as Russian parties aren’t demand the government party control, the government itself and other ruling institutions, it’s influence their communication. On the contrary on the Ukrainian parties sites content incudes emotion statements and negativity. Only one Ukrainian party (“Servant of the People”, which formed the majority in the Parliament) had low indicators of emotionality and negativism. It was defined, that the main reason is low need of competition with other party and to criticize the modern government, police and secret services. The research demonstrated a significant attention towards political interactions imitation and leading forms of the imitation. The forms were defined with the more popular political intentions analysis. For the Ukrainian parties the prominent intention is “demand” (with “Servant of the People” as an exception). This is the result of high political struggle and political institutions active interactions. Meanwhile in Russia the intention was used to show the parties members work in the regions, the federal organs weren’t addressed. The same results were achieved with other intentions observation (“decide”, “support”). In majority of cases Russian parties were concentrated on their activity (or “struggle”) promotion in regions or unaddressed demands about social policy. Whereas for Ukrainian parties the current government critics, and (for two parties) Euro Atlantic integration of Ukraine support are significant.